World's Best Cat Litter
There's a truth among cat owners: despite all the unpredictable, head-scratching moments our cats provide us, every cat owner thinks their cat is the world's best cat. To celebrate this truth and plant the brand's name firmly into the minds of cat lovers, we created "World's Best Cat Litter For The World's Best Cat." The campaign launched with a series of videos where cats are always placed on pedestals and cat guardians express their curious attraction to these noble beasts through song.